Technology is changing the way marketing works. From focus groups and a vague idea of how well a campaign performed…to data collection, synchronisation and analysis that allow us to continuously refine and improve upon success. ID BBN is at the forefront of digital marketing in general and marketing automation in particular. We live it. We breathe it. We’ll make it work for you.
Our main area of specialization within the world of Oracle is Oracle Eloqua, a leader in marketing automation, highly customisable and tops in usability, with one-of-a-kind data analytics and reporting. We use Eloqua to drive prospect/customer awareness and sales both within Finland, the Nordics and around the world.
We are masters of information—using the rich data within Salesforce and Salesforce Marketing Cloud systems for insights that enable us to segment your customers and predict their actions.
We set clients on the path to marketing excellence with our in-depth knowledge of Marketo, an entire microcosm of digital marketing.
If you need to market in a customised fashion to a handful of high-value accounts, Demandbase is an essential tool built specifically for account-based marketing.
The more data you have, the more precise your marketing. RapidMiner is invaluable for rationalising and unifying disparate data sets. As an OEM partner, we integrate it into SaaS and ISV software.
For many organizations, Google Ads are a big part of B2B marketing. If you need to mount a Google Ads campaign, best to have a partner who employs best practices and has a track record of excellence.We use the following Google tools: Google Analytics, Google Data Studio, Google Ads, Google My Business, Google Survey, Google Tag Manager, Google Optimize and Google Search Console.