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Customer knowledge feeds sales success

Welcome to part 5 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article From knowledge analytics to insights – help from machine learning looked at the ways in which machine...

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From Knowledge analytics to insights – help from machine learning

Welcome to part 4 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article What data sources to integrate to gain from Big Knowledge looked at the main data sources you need to focus on...

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What data sources to integrate to gain from big knowledge

Welcome to part 3 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article Essential customer knowledge to gather along the buyer journeylooked at what kinds of knowledge you have to...

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Eloqua updates 20B: Content blocks and videos

Eloqua updates its platform quarterly. The 20B update rolling on the 15th and 22nd of May feature a couple of major updates and several smaller enhancements. For everyday use, there are two major updates that make working with landing pages and emails A...

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Essential customer knowledge to gather along the buyer journey

Welcome to part 2 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article was Forget Big Data—say hello to Big Knowledge!.We identified the term ‘data’ as problematic and ‘knowledge’...

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Forget Big Data – say hello to Big Knowledge!

Welcome to part 1 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results.  Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was...

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Hey, let's work remotely – together

Remote meetings have been part of our daily lives for a long time—some of our people work from home on occasion and most do when away on a trip. Now, however, we are all facing a new situation—such large-scale and long-distance teleworking is a matter of...

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