Blog - ID BBN

Helsinki 14 is a new kind of virtual agency

Published 14.9.2020 by Eija Väliranta

Helsinki 14 is a new virtual agency that is breaking down borders. Our CEO Timo Kruskopf, along with ID BBN, is involved in the collective. Helsinki 14 Virtual Agency brings together experts in brand, strategy, change management, digital services,...

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Marketing Technology Modern Marketer

The Agile Buzz

Published 19.8.2020 by Liam Manderson

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not surprising. It is a word to conjure with. A word with nothing but positive associations. Who wouldn't want to align themselves with a term that suggests speed,...

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Data Management Drivers to Success Modern Marketer

Boosting Marketing knowledge with benchmarks

Published 11.8.2020 by Timo Kruskopf

Welcome to part 6 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article connected the dots between powerful knowledge and successful sales. We learned how to offer concrete,...

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Artificial Intelligence Data Management Data-Driven Decision Making Drivers to Success Integrations Marketing Ecosystem Marketing Technology Predictive Marketing Synchronized Martech

Customer knowledge feeds sales success

Published 3.8.2020 by Timo Kruskopf

Welcome to part 5 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article From knowledge analytics to insights – help from machine learning looked at the ways in which machine...

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Customer Experience Data Management Data-Driven Decision Making Drivers to Success Integrations Marketing Automation Strategy Marketing Ecosystem Marketing Technology Predictive Marketing Synchronized Martech

From Knowledge analytics to insights – help from machine learning

Published 24.6.2020 by Robert Nygård

Welcome to part 4 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article What data sources to integrate to gain from Big Knowledge looked at the main data sources you need to focus on...

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Artificial Intelligence Data Management Data-Driven Decision Making Marketing Ecosystem Marketing Technology Predictive Marketing

What data sources to integrate to gain from big knowledge

Published 4.6.2020 by Markku Alikoski

Welcome to part 3 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article Essential customer knowledge to gather along the buyer journeylooked at what kinds of knowledge you have to...

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Eloqua updates 20B: Content blocks and videos

Published 22.5.2020 by Tero Rantaruikka

Eloqua updates its platform quarterly. The 20B update rolling on the 15th and 22nd of May feature a couple of major updates and several smaller enhancements. For everyday use, there are two major updates that make working with landing pages and emails A...

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