Blog - ID BBN

Positive year 2020

Published 28.12.2020 by Timo Kruskopf

Quarantine, fear, virus, death death death. Dramatic changes the year has caused across the globe are like from a most horrible disaster movie. Will there ever be a normal day after tomorrow? Crises are always both positive and negative. We easily stick...

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Modern Marketer

How to break through the B2B content production bottleneck

Published 6.11.2020 by BBN - The World's B2B Agency

It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less...

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Demand generation Persuasive Content

Helsinki 14 is a new kind of virtual agency

Published 14.9.2020 by Eija Väliranta

Helsinki 14 is a new virtual agency that is breaking down borders. Our CEO Timo Kruskopf, along with ID BBN, is involved in the collective. Helsinki 14 Virtual Agency brings together experts in brand, strategy, change management, digital services,...

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Marketing Technology Modern Marketer

The Agile Buzz

Published 19.8.2020 by Liam Manderson

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not surprising. It is a word to conjure with. A word with nothing but positive associations. Who wouldn't want to align themselves with a term that suggests speed,...

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Data Management Drivers to Success Modern Marketer

Boosting Marketing knowledge with benchmarks

Published 11.8.2020 by Timo Kruskopf

Welcome to part 6 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article connected the dots between powerful knowledge and successful sales. We learned how to offer concrete,...

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Artificial Intelligence Data Management Data-Driven Decision Making Drivers to Success Integrations Marketing Ecosystem Marketing Technology Predictive Marketing Synchronized Martech

Customer knowledge feeds sales success

Published 3.8.2020 by Timo Kruskopf

Welcome to part 5 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article From knowledge analytics to insights – help from machine learning looked at the ways in which machine...

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Customer Experience Data Management Data-Driven Decision Making Drivers to Success Integrations Marketing Automation Strategy Marketing Ecosystem Marketing Technology Predictive Marketing Synchronized Martech

From Knowledge analytics to insights – help from machine learning

Published 24.6.2020 by Robert Nygård

Welcome to part 4 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article What data sources to integrate to gain from Big Knowledge looked at the main data sources you need to focus on...

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Artificial Intelligence Data Management Data-Driven Decision Making Marketing Ecosystem Marketing Technology Predictive Marketing