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I started at ID BBN as HR Manager just over a year ago. One of my first projects was about our company values. I wanted to make sure that our values are known throughout the organization and that all our employees can stand behind them. Corporate values...Read article
The most common misconception about demand generation is that it’s just about the acquisition of new users and customers. In reality, demand generation done right is much more. It’s the entire acquisition process that nurtures your customers through the...Read article
Did you know that on average there are more than 17 different tools and services in use in most companies’ marketing ecosystems? If you start counting, I’m sure that your count racks up quickly as well. The digital marketing ecosystem is comprised...Read article
Eloqua updates its platform 3–4 times a year. Now it is time for update C19. Want to know the latest changes and updates? ID BBN sat down with Eloqua to "talk about" what’s coming up. – Hey Eloqua, What’s new? – Hello ID BBN. So nice of you to ask....Read article
Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand? The answer is that demand generation is a subset of marketing. Marketing...Read article
As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning...Read article
ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through...Read article
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