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They say the best way to learn is to practice. And that’s why our B2B network BBN incorporates a series of activities designed to bring people together, support people’s skill development and of course, strengthen our culture of collaboration. It’s called...
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We have crystallized ID BBN's values into four value propositions that are easy to remember and to stand by for each of our employees. They also tell our clients and jobseekers what kind of company they are dealing with. The importance of corporate...
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Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for...
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In a perfect world, when management tells marketing that "we need leads", marketing can then start determining the campaign structure from the ground up instead of the other way around. Marketing has a say in the landing page layout, can determine a clear...
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We may not be a traditional marketing agency, but we sure love our traditions! Over the years at ID BBN we have started many new traditions and also let some fall by the wayside. One of the most popular traditions is our legendary company Poker Night. A...
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Over the course of my career, I have made all of the most common content mistakes—so that you don’t have to! Live and learn: take my quick content quiz, spot and tackle your sins, read more about mine and sign up for our webinar. By now, most companies...
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If your inbound marketing programs generate lots of high-quality leads, you don’t need to read this blog post. If they could use a boost, read on. Using a decent marketing automation platform is intoxicating. It makes life much easier, so it’s simple to...
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