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Establishing a revenue driven marketing function

Smart Commerce 2021 event brought retail and e-commerce players together at the end of January to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change and move from traditional e-commerce...

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Customers want answers right away – online

We have less and less time to do things. The fast eat the lunch of the slow, in one field if not another. How does this affect the work of marketing and sales professionals? In my three-part blog series, I take a deep look at time. How are the constant...

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Digital B2B Sales enablement in current and post pandemic worlds

For many B2B businesses, the pandemic has condensed two years of digitalisation into a couple of months. We're observing that those companies and their salespeople who are able to complete the shift quickly and adapt their working methods are the ones who...

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Positive year 2020

Quarantine, fear, virus, death death death. Dramatic changes the year has caused across the globe are like from a most horrible disaster movie. Will there ever be a normal day after tomorrow? Crises are always both positive and negative. We easily stick...

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How to break through the B2B content production bottleneck

It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this more evident than in generating content. Marketing wants to follow a proven process that ensures content quality and adherence to the brand. Sales care less...

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Helsinki 14 is a new kind of virtual agency

Helsinki 14 is a new virtual agency that is breaking down borders. Our CEO Timo Kruskopf, along with ID BBN, is involved in the collective.   Helsinki 14 Virtual Agency brings together experts in brand, strategy, change management, digital services,...

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The Agile Buzz

The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not surprising. It is a word to conjure with. A word with nothing but positive associations. Who wouldn't want to align themselves with a term that suggests speed,...

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