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ID BBN BLOG

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing...

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Looking to grow this fall?

As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning...

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Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through...

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5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that involves reading up on content marketing, especially important because we do so much of it here at ID BBN. One really good report that I came...

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GDPR: one year old and 144,376 complaints

GDPR, the EU General Data Protection Regulation, celebrated its first birthday on May 25th, 2019. During the first year of its existence, the regulation has attracted 144,376 complaints from EU citizens, representing an average of 3 out of 10,000 citizens...

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Generating Demand with Content

How do you generate demand with audiences that may know nothing about what you sell? We all know that good content, be it video or the written word, drives brand preference and helps make sales happen. But content is also what’s needed to create initial...

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Going International with BBN

You probably know about BBN, the world’s B2B agency. It’s an organization owned and operated by its member agencies around the world, including (of course) ID BBN. We deliver marketing success across borders, working collaboratively. Together we number...

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