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Essential customer knowledge to gather along the buyer journey

Welcome to part 2 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article was Forget Big Data—say hello to Big Knowledge!.We identified the term ‘data’ as problematic and ‘knowledge’...

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Forget Big Data – say hello to Big Knowledge!

Welcome to part 1 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results.  Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was...

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Hey, let's work remotely – together

Remote meetings have been part of our daily lives for a long time—some of our people work from home on occasion and most do when away on a trip. Now, however, we are all facing a new situation—such large-scale and long-distance teleworking is a matter of...

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Guidelines for safe remote work

Europe, and the rest of the world, is currently facing an unprecedented situation. Covid-19 accelerated faster than anyone expected. It went from a distant illness in a distant country to an over-arching European lockdown within the space of just over...

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What is coming up with Oracle Eloqua update 20A?

The first quarterly Eloqua update for the new decade is launching at the end of February. ID BBN had “a chat” with Eloqua to go through the changes. –    Hello Eloqua! And Happy Roaring 20’s or are you going to party like it’s 1999? –    Excuse me…? –    Neve...

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How outsourced marketing and automation saved the Marketing Director

As a marketer, have you ever found yourself out of your depth? Tasked with onboarding an elaborate marketing automation tool as well as actually using it? Faced with building a multi-channel marketing campaign utilising several different platforms you...

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What's coming up with Oracle Eloqua update 19D?

The last quarterly Eloqua update for 2019 is rolling at the end of November. ID BBN sat down with Eloqua once again and went through the changes. Hey Eloqua. What’s going on bro? ­– Hello ID BBN. So kind of you to ask. We have been working hard to bring you...

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