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Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research...Read article
Most people who know ID BBN are aware that we form part of BBN, the World’s B2B Agency. Those who don’t can guess—it’s in our name! So we were gratified to learn that BBN was listed as #2 on the list of the top 10 international marketing agencies. This was...Read article
“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and...Read article
Monday morning is one of the busiest mornings at ID BBN’s Turku office since we have our weekly office meeting at 9:00 sharp. But the busyness (pun intended) starts way before that. Each team has a breakfast shift early Monday morning, every six weeks....Read article
Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice. Have a look at four curated blog articles – just the thing to keep you in the swing of things. Halve your IT vulnerability in 5 steps“We live in a...Read article
Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take...Read article
The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy...Read article
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