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Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform...Read article
Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide...Read article
Take a quick briefing in a minute – or a 10 minute deeper dive The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr....Read article
There’s a lot of talk about machine learning and artificial intelligence. But most companies can’t see what purpose they serve. Companies have a lot of customer-related data like billing information, sales figures, support requests, leads,...Read article
Predictive marketing is a powerful tool, and the ability to understand its implementation and use is quickly becoming a mandatory requirement for all CMOs. Related blog post: What is Predictive Marketing If you have systematically collected data from your...Read article
The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow...Read article
Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way. Have a look at three short curated...Read article
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