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Tommi Selander is a 24-year-old 3rd year student at the Turku University of Applied Sciences majoring in Marketing Design. He was looking for a traineeship that would help him develop his skills in modern visual marketing. The digital marketing aspect was...Read article
An Integrated Marketing Cloud (IMC) is a set of digital marketing services that work as one synchronised service. Related Article: A Non-Integrated Marketing Technology Stack Creates Problems If you haven’t implemented an IMC yet, then you should at least...Read article
Digital marketing is not easy. It is even more difficult if you aren’t utilising technology or if the different parts of your technology (i.e., your marketing applications) aren’t talking to each other. When it comes to making decisions about what...Read article
The “Insight” analytics and reporting tool in Oracle’s Eloqua marketing automation system just got a major upgrade. Paradoxically the reporting capabilities of all leading marketing automation systems has always been their least functional part. In most...Read article
The role of the Chief Marketing Officer (CMO) is changing. There are two main drivers behind this change: 1. Because more and more people like to do their own research, marketing is taking a bigger role alongside sales in lead management. Inbound...Read article
When data exchange between systems, a.k.a. integrations, are made visible and brought to every user's toolbox, the whole organization will benefit. Traditionally system integrations have been handled by kind of a rather secretive, esoteric and whimsical...Read article
The headline above contains the main message of the Oracle’s Modern Customer Experience Conference in Chicago this April. Everything is possible! And indeed, it seems that in today’s technologically driven marketing-world only the sky (and the budget) is...Read article
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