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Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top...Read article
"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and...Read article
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalized messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects)...Read article
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