I WANT TO KEEP UP TO DATE AND HEAR MORE FROM YOU!
I WOULD LIKE TO BE PERSONALLY CONTACTED BY AN ID BBN SPECIALIST
Thank you! We will get back to you as soon as possible!
CONTACT US

ID BBN BLOG

DMP - precision weapon for marketing

Extremely precise audience modelling opens vast new possibilities for digital marketers. DMP – Data Management Platform – is a special data warehouse used for classifying, analyzing and processing audience data collected from innumerable sources. The top...

Read article

Is your B2B marketing made to measure?

"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and...

Read article

Harnessing the power of account based marketing

Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalized messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects)...

Read article