CONTACT US
CONTACT US
Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...
Read the article
Recent new partnerships in the last 12 months see BBN expand their geographical footprint into 27 countries worldwide. BBN continues its global expansion by announcing the appointment of four new member agencies in the last 12 months. The first, INL, is based in Geneva, Switzerland and is headed up by...
Read the article
Rapid advances in technology are revolutionizing just about every area of our lives and work, including B2B marketing. From creation to distribution to consumption, tech is forcing brands to rethink how we use content. Technology is not going away, so our job as marketers is to stay up-to-date on the...
Read the article
Picture this: You’re a marketer working for a software enterprise. You and your team manage your organization’s social media accounts, lead generation, email marketing, paid search campaigns, content marketing efforts, and more, on a daily basis. As your marketing team expands, the manual tools you...
Read the article
A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask? Why, indeed. What possible reason would a creative have to toddle along to a mass pulling together of our country’s brainboxes? Bots. Artificial Intelligence. A good proportion of geekdom was...
Read the article
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t going to deliver the results needed. Whether your business now claims their territory as B2B, or B2B2C or B2P (people) or B2H (human), a shift in focus is...
Read the article
"What cannot be measured cannot be managed" … is the oft-quoted phrase that kicked off a roundtable discussion on the good, bad and ugly experiences of proving marketing ROI. We asked a group of B2B marketers how they are tracking measurement and ROI and the challenges they have experienced. Here is a...
Read the article
Account-based marketing (ABM) is a marketing technique that’s about identifying, and targeting with personalized messages the accounts that matter the most to your organisation’s goals. It’s designed to focus on, attract (clients and prospects) engage, convert, and measure the progress of your...
Read the article