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Carl Michener

Carl Michener

 

Carl is a content strategist, storyteller and writer. He spent the past 20 years working in client-side and agency-side marketing in Toronto, Canada. A member of the ID BBN team since 2006, Carl’s passion is creating arresting campaigns that take audiences out of their comfort zones. Carl loves anything outdoors, especially adrenaline-inducing gravity sports, having fun with his two kids, the arts, and great fiction.

RECENT POSTS FROM AUTHOR

Building Buzz: What is Demand Generation?

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing includes package design and pricing...

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Looking to grow this fall?

Looking to grow this fall?

As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning to think about what might make the biggest...

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Welcome to Wonderland

Welcome to Wonderland

Wonderland is an odd name for a coworking space, but it makes sense when you consider that the Italian restaurant on the first floor is called Alice.  You may have read about our wonderful work environment in Turku nestled in the city’s first electric power plant, now renovated and adorned with art...

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BBN ranks #2

BBN ranks #2

Most people who know ID BBN are aware that we form part of BBN, the World’s B2B Agency. Those who don’t can guess—it’s in our name! So we were gratified to learn that BBN was listed as #2 on the list of the top 10 international marketing agencies. This was in the recently published B2B Agencies...

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Q&A with Timo Kruskopf: How to create an excellent digital customer experience

Q&A with Timo Kruskopf: How to create an excellent digital customer experience

We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology.    The digital customer experience is getting a lot of attention these days....

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Introducing…Eija!

Introducing…Eija!

A big welcome to Eija Väliranta! Eija is ID BBN’s newest copywriter and resident Artificial Intelligence (AI) expert, a media and marketing professional with over 20 years in communications. She is excited to have joined the team at ID BBN. “I really like it here,” she says. “The atmosphere is very...

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Smart summer reading

Smart summer reading

Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way.  Have a look at three short curated blog articles—just the thing to keep you in...

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