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ID BBN BLOG

Our values are visible – both in our daily work and recruitment process

Our values are visible – both in our daily work and recruitment process

We have crystallized ID BBN's values ​​into four value propositions that are easy to remember and to stand by for each of our employees. They also tell our clients and jobseekers what kind of company they are dealing with.  The importance of corporate culture has been discussed ever since Dr. Elliott...

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BBN Academy 2019 – think, act, deliver!  

BBN Academy 2019 – think, act, deliver!  

They say the best way to learn is to practice. And that’s why our B2B network BBN incorporates a series of activities designed to bring people together, support people’s skill development and of course, strengthen our culture of collaboration. It’s called BBN Academy and this year it took place...

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Without content there is no targeting

Without content there is no targeting

Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...

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Content conundrums –guesstimate your expertise

Content conundrums –guesstimate your expertise

Over the course of my career, I have made all of the most common content mistakes—so that you don’t have to! Live and learn: take my quick content quiz, spot and tackle your sins, read more about mine and sign up for our webinar.  By now, most companies have realized the need for good, relevant...

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The role of SEO in 2019

The role of SEO in 2019

On a scale of 1 to 10, how tired are you of hearing how Search Engine Optimization, or SEO for short, is going to miraculously fix all your website issues? This topic has been discussed to death and then beaten with a stick for good measure. A good number of people running websites are numb to the...

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We take our company values seriously

We take our company values seriously

I started at ID BBN as HR Manager just over a year ago. One of my first projects was about our company values. I wanted to make sure that our values are known throughout the organization and that all our employees can stand behind them. Corporate values and strategies are often thrown into the air...

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 Improve your digital customer experience—discover the TOP 4 most important marketing tools

Improve your digital customer experience—discover the TOP 4 most important marketing tools

Did you know that on average there are more than 17 different tools and services in use in most companies’ marketing ecosystems? If you start counting, I’m sure that your count racks up quickly as well.  The digital marketing ecosystem is comprised of different tools and technologies that all have...

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Building Buzz: What is Demand Generation?

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing includes package design and pricing...

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Looking to grow this fall?

Looking to grow this fall?

As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning to think about what might make the biggest...

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Going International with BBN

Going International with BBN

You probably know about BBN, the world’s B2B agency. It’s an organization owned and operated by its member agencies around the world, including (of course) ID BBN. We deliver marketing success across borders, working collaboratively. Together we number over a thousand B2B specialists in 29...

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Content is King

Content is King

Content is king. Without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be...

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Working and learning at ID BBN

Working and learning at ID BBN

Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...

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Marketing ecosystem affects the customer experience

Marketing ecosystem affects the customer experience

We all hear talk about how important the customer experience is and we probably think we are doing a good job with it. A good customer experience drives sales and makes your customers more loyal to your brand.  But do you know how your marketing ecosystem affects your customer experience? Let me tell...

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Agency of the Year Survey 2019 – this is what we learned

Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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The 7 steps B2B companies must take to achieve Predictive Marketing

The 7 steps B2B companies must take to achieve Predictive Marketing

“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and technology generate high-quality data?” Graphic: Key sales...

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Q&A with Timo Kruskopf: How to create an excellent digital customer experience

Q&A with Timo Kruskopf: How to create an excellent digital customer experience

We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology.    The digital customer experience is getting a lot of attention these days....

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ID BBN is becoming a salesforce consulting partner

ID BBN is becoming a salesforce consulting partner

Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive     The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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#PowerAW – an inspirational get-together for modern marketers

#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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Smart summer reading

Smart summer reading

Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way.  Have a look at three short curated blog articles—just the thing to keep you in...

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