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ID BBN BLOG

Boosting Marketing knowledge with benchmarks

Boosting Marketing knowledge with benchmarks

Welcome to part 6 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article connected the dots between powerful knowledge and successful sales. We learned how to offer concrete, actionable things; save salespeople’s time for...

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Customer knowledge feeds sales success

Customer knowledge feeds sales success

Welcome to part 5 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article From knowledge analytics to insights – help from machine learning looked at the ways in which machine learning can help to produce more precise knowledge...

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From Knowledge analytics to insights – help from machine learning

From Knowledge analytics to insights – help from machine learning

Welcome to part 4 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article What data sources to integrate to gain from Big Knowledge looked at the main data sources you need to focus on and the value of each, especially the CRM...

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Essential customer knowledge to gather along the buyer journey

Essential customer knowledge to gather along the buyer journey

Welcome to part 2 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article was Forget Big Data—say hello to Big Knowledge!.We identified the term ‘data’ as problematic and ‘knowledge’ as powerful. Data is a mineral; knowledge is...

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Forget Big Data – say hello to Big Knowledge!

Forget Big Data – say hello to Big Knowledge!

Welcome to part 1 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results.  Why do data integrations keep marketers awake at night? In all the recent marketing research I found, ‘data integration’ was named as the top challenge of...

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Without content there is no targeting

Without content there is no targeting

Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...

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The tremendous value of marketing automation

The tremendous value of marketing automation

If your inbound marketing programs generate lots of high-quality leads, you don’t need to read this blog post. If they could use a boost, read on.  Using a decent marketing automation platform is intoxicating. It makes life much easier, so it’s simple to jump into writing blog posts and white papers...

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Demand generation in 3 steps – see beyond the top of the funnel

Demand generation in 3 steps – see beyond the top of the funnel

The most common misconception about demand generation is that it’s just about the acquisition of new users and customers. In reality, demand generation done right is much more. It’s the entire acquisition process that nurtures your customers through the entire funnel. Demand generation is about...

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Our B2B partnership cocktail covers all the bases

Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...

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5 Content Tips: Measure, Analyse, Improve

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that involves reading up on content marketing, especially important because we do so much of it here at ID BBN. One really good report that I came across recently, published by Ascend 2, got me...

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Marketing ecosystem affects the customer experience

Marketing ecosystem affects the customer experience

We all hear talk about how important the customer experience is and we probably think we are doing a good job with it. A good customer experience drives sales and makes your customers more loyal to your brand.  But do you know how your marketing ecosystem affects your customer experience? Let me tell...

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Agency of the Year Survey 2019 – this is what we learned

Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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The 7 steps B2B companies must take to achieve Predictive Marketing

The 7 steps B2B companies must take to achieve Predictive Marketing

“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and technology generate high-quality data?” Graphic: Key sales...

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Smart winter break reading

Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Predictive Marketing Guidelines: Easier Than You Think

Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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Need a Modern Marketing cookbook for 2019?

Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive     The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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Existing data predicts customers’ future needs

Existing data predicts customers’ future needs

There’s a lot of talk about machine learning and artificial intelligence. But most companies can’t see what purpose they serve. Companies have a lot of customer-related data like billing information, sales figures, support requests, leads, marketing communications responses and so forth. The data has...

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#PowerAW – an inspirational get-together for modern marketers

#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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Smart summer reading

Smart summer reading

Ah, summer. Time to relax, unwind…and brush up on a bit of marketing best practice. We intend to do these professional development type of things during the rest of the year, but this workthing keeps getting in the way.  Have a look at three short curated blog articles—just the thing to keep you in...

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