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ID BBN BLOG

I’ve got a campaign and a landing page. Now what? 

I’ve got a campaign and a landing page. Now what? 

In a perfect world, when management tells marketing that "we need leads", marketing can then start determining the campaign structure from the ground up instead of the other way around.  Marketing has a say in the landing page layout, can determine a clear call to action and has the tools to make...

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Content conundrums –guesstimate your expertise

Content conundrums –guesstimate your expertise

Over the course of my career, I have made all of the most common content mistakes—so that you don’t have to! Live and learn: take my quick content quiz, spot and tackle your sins, read more about mine and sign up for our webinar.  By now, most companies have realized the need for good, relevant...

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The role of SEO in 2020

The role of SEO in 2020

On a scale of 1 to 10, how tired are you of hearing how Search Engine Optimization, or SEO for short, is going to miraculously fix all your website issues? This topic has been discussed to death and then beaten with a stick for good measure. A good number of people running websites are numb to the...

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Demand generation in 3 steps – see beyond the top of the funnel

Demand generation in 3 steps – see beyond the top of the funnel

The most common misconception about demand generation is that it’s just about the acquisition of new users and customers. In reality, demand generation done right is much more. It’s the entire acquisition process that nurtures your customers through the entire funnel. Demand generation is about...

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Building Buzz: What is Demand Generation?

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing includes package design and pricing...

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5 Content Tips: Measure, Analyse, Improve

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that involves reading up on content marketing, especially important because we do so much of it here at ID BBN. One really good report that I came across recently, published by Ascend 2, got me...

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Generating demand with content

Generating demand with content

How do you generate demand with audiences that may know nothing about what you sell? We all know that good content, be it video or the written word, drives brand preference and helps make sales happen. But content is also what’s needed to create initial awareness. At the Awareness stage of the...

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Content is King

Content is King

Content is king. Without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be...

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