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ID BBN BLOG

Roll out marketing programs with a lot less effort

Roll out marketing programs with a lot less effort

Building a marketing campaign used to take a lot of work. So much so that marketers would only mount a few non-targeted campaigns each year. But marketing automation (MA) opens up a new, more systematic way of engaging with your customers. You can design and implement a personalised engagement...

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GDPR: one year old and 144,376 complaints

GDPR: one year old and 144,376 complaints

GDPR, the EU General Data Protection Regulation, celebrated its first birthday on May 25th, 2019. During the first year of its existence, the regulation has attracted 144,376 complaints from EU citizens, representing an average of 3 out of 10,000 citizens complaining that their information has been...

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GDPR is here, now what?

GDPR is here, now what?

The last few weeks our email inboxes have overflown with messages where companies ask consent for using our data and for continuing our subscriptions. This flood of messages is a direct consequence of the General Data Protection regulation (GDPR) that came into force on Friday 25th May.   Despite the...

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Don't miss the gdpr train!

Don't miss the gdpr train!

GDPR will set a high bar for global privacy rights and compliance. Getting ready and compliant with the regulation is no simple task. Make sure you won`t miss the GDPR train by evaluating your process with this timetable. The most important date that defines GDPR is  May 25th, 2018. That is the date...

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