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Helsinki 14 is a new kind of virtual agency

Helsinki 14 is a new kind of virtual agency

Published 14.9.2020 by Eija Väliranta

Helsinki 14 is a new virtual agency that is breaking down borders. Our CEO Timo Kruskopf, along with ID BBN, is involved in the collective.  

Helsinki 14 Virtual Agency brings together experts in brand, strategy, change management, digital services, communications, analytics and automated marketing. The idea for a new kind of team arose from the founding members' own experiences and changes we are experiencing in marketing.

Digitalisation is one – but by no means the only ­– reason for the change in marketing.

– All agencies have had to specialise in some area of ​​marketing, notes Timo.

– However, customers need a wide range of expertise in different areas. We are now in a situation where no office can offer everything by themselves anymore.

The idea behind Helsinki 14 Virtual Agency is that it can form a team quickly and precisely, according to customer needs. This can be done regardless of office boundaries.

– The Helsinki 14 concept has a lot in common with film production: the talents that are most suitable for it are handpicked. We have harnessed the same flexibility for our collective.

The core of Helsinki 14 Virtual Agency is formed by eight experts: Timo Kruskopf, Jari Aalto-Setälä, Kalle Laine, Kimmo Timonen (Adventure Club), Sari Siikasalmi (iloom and Kreab), Vesa Piltonen (Lil'More Creative) and creative designers Mika Aalto-Setälä and Harri Erma.

– The expertise and experts brought in by Helsinki 14 will significantly expand ID BBN's service offering – and this will benefit our customers, says Timo.

 

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