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Henrik Lagercrantz

Henrik Lagercrantz

Henrik Lagercrantz on ID BBN:n markkinointiteknologian osaston päällikkö, joka on työskennellyt viimeiset seitsemän vuotta markkinoinnin automaation ja eri teknologioiden käyttöönottoprojekteissa. Henkka syttyy työssään siitä, kun organisaatiot ja yksilöt haluavat mennä rohkeasti eteenpäin ja uudistua. Markkinointiteknologioiden parissa työskentelyn parhaita puolia on hänen mukaansa se, että loogista ajattelua pääsee soveltamaan klassisen luovuuden kanavointiin ja tunteita herättävän viestinnän jalkauttamiseen.

Vapaa-ajalla ja työmatkoillaan Henkka uppoutuu audiokirjojen ja pod-castien maailmaan. Häntä inspiroi erityisesti eri aloilla menestyneiden ihmisten tarinat, joissa menestys on vaatinut kasvua, oivalluksia ja ongelmien selättämistä.

RECENT POSTS FROM AUTHOR

The 7 steps B2B companies must take to achieve Predictive Marketing

The 7 steps B2B companies must take to achieve Predictive Marketing

“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and technology generate high-quality data?” Graphic: Key sales...

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Predictive marketing adds value to many business processes

Predictive marketing adds value to many business processes

Predictive marketing is a powerful tool, and the ability to understand its implementation and use is quickly becoming a mandatory requirement for all CMOs. Related blog post: What is Predictive Marketing If you have systematically collected data from your contacts and customers, you can use predictive...

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Introduction to Predictive Marketing Analytics

Introduction to Predictive Marketing Analytics

Predictive Marketing is the process, tools and rules for applying predictive analytics to making marketing and sales decisions. The objective of Predictive Marketing is to anticipate which marketing and sales actions will most likely lead to the desired customer behaviour and to carry out those...

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