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ID BBN

ID BBN

ID BBN on Pohjoismaiden johtava automaatioasiantuntija ja asiakaskokemuksen kehittäjä.

ID BBN is the leading automation expert and customer experience developer in the Nordic countries.

RECENT POSTS FROM AUTHOR

From Student to…Hired!

From Student to…Hired!

Data Scientist trainee Robert Nygård, 26, is now part of the ID BBN Predictive Marketing Team. Nygård, who used to live in Tammisaari and Parainen, moved to Turku when he started studying at Åbo Akademi in 2013. – About a year ago I learned from my study group's Facebook group that there might be...

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Get energized: take your kids to work

Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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ID BBN is becoming a salesforce consulting partner

ID BBN is becoming a salesforce consulting partner

Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...

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Hello from the other side!

Hello from the other side!

New extraordinary people are joining our team almost every week! Some of them because of a truly unexpected event… Our IT team accidentally opened a parallel universe portal, making the space-time continuum explode. This caused a genetic hassle that fused some of our employees into new people! We...

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GDPR is here, now what?

GDPR is here, now what?

The last few weeks our email inboxes have overflown with messages where companies ask consent for using our data and for continuing our subscriptions. This flood of messages is a direct consequence of the General Data Protection regulation (GDPR) that came into force on Friday 25th May.   Despite the...

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Things we learned at Power Lunch

Things we learned at Power Lunch

What things should you consider when buying marketing technology? How do use marketing as a service to improve the customer’s experience? These and many other questions were answered at the Martech Power Lunch last week! Just as before, the latest Power Lunch hosted several inspiring speakers who...

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Young award-winning talent

Young award-winning talent

Tommi Selander is a 24-year-old 3rd year student at the Turku University of Applied Sciences majoring in Marketing Design. He was looking for a traineeship that would help him develop his skills in modern visual marketing. The digital marketing aspect was the reason he chose ID BBN for...

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The Funnel Is Dead – Long Live The Funnel

The Funnel Is Dead – Long Live The Funnel

If we asked for an apple, and we get an orange, are we supposed to be happy because it’s a fruit? Similarly, as a B2B tech marketer, we ask for leads and instead get a funnel. Are we supposed to be happy?   The B2B tech marketing funnel is considered the holy grail for a whole gamut of marketers and...

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