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ID BBN BLOG

Without content there is no targeting

Without content there is no targeting

Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...

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Demand generation in 3 steps – see beyond the top of the funnel

Demand generation in 3 steps – see beyond the top of the funnel

The most common misconception about demand generation is that it’s just about the acquisition of new users and customers. In reality, demand generation done right is much more. It’s the entire acquisition process that nurtures your customers through the entire funnel. Demand generation is about...

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Looking to grow this fall?

Looking to grow this fall?

As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning to think about what might make the biggest...

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Roll out marketing programs with a lot less effort

Roll out marketing programs with a lot less effort

Building a marketing campaign used to take a lot of work. So much so that marketers would only mount a few non-targeted campaigns each year. But marketing automation (MA) opens up a new, more systematic way of engaging with your customers. You can design and implement a personalised engagement...

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Our B2B partnership cocktail covers all the bases

Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...

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Marketing ecosystem affects the customer experience

Marketing ecosystem affects the customer experience

We all hear talk about how important the customer experience is and we probably think we are doing a good job with it. A good customer experience drives sales and makes your customers more loyal to your brand.  But do you know how your marketing ecosystem affects your customer experience? Let me tell...

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Predictive Marketing Guidelines: Easier Than You Think

Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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ID BBN is becoming a salesforce consulting partner

ID BBN is becoming a salesforce consulting partner

Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive     The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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#PowerAW – an inspirational get-together for modern marketers

#PowerAW – an inspirational get-together for modern marketers

The marketing automation idea group, also called Power After Work, starts with a new concept this fall. Come meet us every last Friday of the month at 4 pm in Helsinki to discuss Marketing Automation! Do you work with marketing automation and want to grow and develop as a modern marketer? PowerAW is...

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Introduction to Predictive Marketing Analytics

Introduction to Predictive Marketing Analytics

Predictive Marketing is the process, tools and rules for applying predictive analytics to making marketing and sales decisions. The objective of Predictive Marketing is to anticipate which marketing and sales actions will most likely lead to the desired customer behaviour and to carry out those...

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How to make up one's mind? - Marketing as a service and outstanding customer experience

How to make up one's mind? - Marketing as a service and outstanding customer experience

As consumers face challenges in managing their everyday struggle, they could be offered help from an unexpected direction: Marketing used to be about personification and providing engaging experiences of its own, but it will soon be about solving problems and helping people focus on what really...

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How to fill the functionality gaps in marketing cloud?

How to fill the functionality gaps in marketing cloud?

In last week’s blog post, we explained that an Integrated Marketing Cloud (IMC) is an instrumental platform in modern marketing, because it brings together and synchronizes the four core marketing automation functions. Related Article: THE FOUR ESSENTIAL FUNCTIONS OF A MARKETING CLOUD All IMCs do have...

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Things we learned at Power Lunch

Things we learned at Power Lunch

What things should you consider when buying marketing technology? How do use marketing as a service to improve the customer’s experience? These and many other questions were answered at the Martech Power Lunch last week! Just as before, the latest Power Lunch hosted several inspiring speakers who...

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The Four Essential Functions of a Marketing Cloud

The Four Essential Functions of a Marketing Cloud

An Integrated Marketing Cloud (IMC) is a set of digital marketing services that work as one synchronised service. Related Article: A Non-Integrated Marketing Technology Stack Creates Problems If you haven’t implemented an IMC yet, then you should at least be thinking about it. An IMC is an...

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On Martech Mistakes: To integrate or not to?

On Martech Mistakes: To integrate or not to?

Digital marketing is not easy. It is even more difficult if you aren’t utilising technology or if the different parts of your technology (i.e., your marketing applications) aren’t talking to each other. When it comes to making decisions about what applications to use, marketers are unique. Unlike...

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CMO's role as revenue and customer experience driver

CMO's role as revenue and customer experience driver

  The role of the Chief Marketing Officer (CMO) is changing. There are two main drivers behind this change:    1. Because more and more people like to do their own research, marketing is taking a bigger role alongside sales in lead management. Inbound marketing activities and online content...

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Why integrations should not to be left to engineers

Why integrations should not to be left to engineers

When data exchange between systems, a.k.a. integrations, are made visible and brought to every user's toolbox, the whole organization will benefit. Traditionally system integrations have been handled by kind of a rather secretive, esoteric and whimsical gentlemen's club, with members engaged in...

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Greetings from Chicago: Everything is possible!

Greetings from Chicago: Everything is possible!

The headline above contains the main message of the Oracle’s Modern Customer Experience Conference in Chicago this April. Everything is possible! And indeed, it seems that in today’s technologically driven marketing-world only the sky (and the budget) is the limit! Even though trendy themes like...

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The Nordics Marketing Automation is two Years Behind the UK Market

The Nordics Marketing Automation is two Years Behind the UK Market

To help B2B marketers in the Nordics (Sweden, Norway, Finland, Denmark and Iceland), we ran a survey together with B2BMarketing.net to identify how the region is performing and what the future could hold. The Nordics MA Sophistication Index 2018 was run in November 2017 and 88 Nordic B2B marketers...

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