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ID BBN BLOG

What's coming up with Oracle Eloqua update 19D?

What's coming up with Oracle Eloqua update 19D?

The last quarterly Eloqua update for 2019 is rolling at the end of November. ID BBN sat down with Eloqua once again and went through the changes. Hey Eloqua. What’s going on bro? ­– Hello ID BBN. So kind of you to ask. We have been working hard to bring you enhanced user experience, so you will be...

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Without content there is no targeting

Without content there is no targeting

Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...

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Eloqua Update C19 – What changes and what features are being added?

Eloqua Update C19 – What changes and what features are being added?

Eloqua updates its platform 3–4 times a year. Now it is time for update C19. Want to know the latest changes and updates?  ID BBN sat down with Eloqua to "talk about" what’s coming up. –  Hey Eloqua, What’s new? –   Hello ID BBN. So nice of you to ask. Quite a few things actually. I have been fixing...

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Looking to grow this fall?

Looking to grow this fall?

As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning to think about what might make the biggest...

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Our B2B partnership cocktail covers all the bases

Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...

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Generating demand with content

Generating demand with content

How do you generate demand with audiences that may know nothing about what you sell? We all know that good content, be it video or the written word, drives brand preference and helps make sales happen. But content is also what’s needed to create initial awareness. At the Awareness stage of the...

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Working and learning at ID BBN

Working and learning at ID BBN

Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...

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Marketing ecosystem affects the customer experience

Marketing ecosystem affects the customer experience

We all hear talk about how important the customer experience is and we probably think we are doing a good job with it. A good customer experience drives sales and makes your customers more loyal to your brand.  But do you know how your marketing ecosystem affects your customer experience? Let me tell...

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#1 in America!

#1 in America!

Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...

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Tero as a Service (TaaS)

Tero as a Service (TaaS)

Everybody wants Tero. That's why we decided to lease him out.  Thank you Tero for the excellent training! You presented everything in a clear and understandable manner.  -ID BBN customer feedback- Marketing Automation Specialist, Eloqua Master and Digital Marketing Multi-Tool – those are just a few...

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Agency of the Year Survey 2019 – this is what we learned

Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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The 7 steps B2B companies must take to achieve Predictive Marketing

The 7 steps B2B companies must take to achieve Predictive Marketing

“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and technology generate high-quality data?” Graphic: Key sales...

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Smart winter break reading

Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Predictive Marketing Guidelines: Easier Than You Think

Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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Need a Modern Marketing cookbook for 2019?

Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Q&A with Timo Kruskopf: How to create an excellent digital customer experience

Q&A with Timo Kruskopf: How to create an excellent digital customer experience

We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology.    The digital customer experience is getting a lot of attention these days....

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Halve your IT Vulnerability in 5 Steps

Halve your IT Vulnerability in 5 Steps

The world of information security is, arguably, the fastest evolving sector of the IT industry.  It is no exaggeration to state that new exploits are written every day, and the InfoSec community responds to these threats with no less rapidity. As the field continues to evolve, we can rarely go a few...

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Eloqua Sales Tools—get insights and tracking within Outlook!

Eloqua Sales Tools—get insights and tracking within Outlook!

Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice. Discontinued 5 years ago and...

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ID BBN is becoming a salesforce consulting partner

ID BBN is becoming a salesforce consulting partner

Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...

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Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

Power lunch 9th October - Artificial Intelligence & Predictive Marketing Edition

  Take a quick briefing in a minute – or a 10 minute deeper dive     The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...

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