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The last quarterly Eloqua update for 2019 is rolling at the end of November. ID BBN sat down with Eloqua once again and went through the changes. Hey Eloqua. What’s going on bro? – Hello ID BBN. So kind of you to ask. We have been working hard to bring you enhanced user experience, so you will be...
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Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...
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Eloqua updates its platform 3–4 times a year. Now it is time for update C19. Want to know the latest changes and updates? ID BBN sat down with Eloqua to "talk about" what’s coming up. – Hey Eloqua, What’s new? – Hello ID BBN. So nice of you to ask. Quite a few things actually. I have been fixing...
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As summertime winds slowly to a close our thoughts turn to the fall, which for most of us is a busy period. It’s a time for new efforts on many fronts—new products, new sales strategies, new ways of working and learning new skills. If you’re just beginning to think about what might make the biggest...
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ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...
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How do you generate demand with audiences that may know nothing about what you sell? We all know that good content, be it video or the written word, drives brand preference and helps make sales happen. But content is also what’s needed to create initial awareness. At the Awareness stage of the...
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Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...
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We all hear talk about how important the customer experience is and we probably think we are doing a good job with it. A good customer experience drives sales and makes your customers more loyal to your brand. But do you know how your marketing ecosystem affects your customer experience? Let me tell...
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Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...
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Everybody wants Tero. That's why we decided to lease him out. Thank you Tero for the excellent training! You presented everything in a clear and understandable manner. -ID BBN customer feedback- Marketing Automation Specialist, Eloqua Master and Digital Marketing Multi-Tool – those are just a few...
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Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...
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“What elements need to be in place before starting a predictive marketing program?” We get asked this question a lot. Predictive marketing is all about good data quality, so a better question is, “How do I make sure my marketing processes and technology generate high-quality data?” Graphic: Key sales...
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Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice. Have a look at four curated blog articles – just the thing to keep you in the swing of things. Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...
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Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...
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The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...
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We sat down with ID BBN’s Managing Director, Timo ‘The Oracle’ Kruskopf, to discover the secrets of a superlative digital customer experience. What we found was a whole lot of common sense backed up with the right technology. The digital customer experience is getting a lot of attention these days....
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The world of information security is, arguably, the fastest evolving sector of the IT industry. It is no exaggeration to state that new exploits are written every day, and the InfoSec community responds to these threats with no less rapidity. As the field continues to evolve, we can rarely go a few...
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Part of Oracle Eloqua’s Sales Enablement product portfolio, Eloqua Sales Tools for Microsoft Outlook enables sales teams to access rich buyer insights and relevant content, and track emails sent to prospects without having to leave their email platform of choice. Discontinued 5 years ago and...
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Yes, we’re becoming a registered Salesforce consulting partner. What does that mean? It means that we’ve reached a very high level of expertise in the setup and use of Salesforce. In other words, we can help you up your game. ID BBN can provide advanced training; support your existing user base;...
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Take a quick briefing in a minute – or a 10 minute deeper dive The Intelligent Future: AI & Business Today and Tomorrow It was a pleasure to have Mr. Antti Merilehto as a keynote speaker at the ID BBN Power Lunch on Tuesday the 9th of October. Mr. Merilehto´s journey to artificial intelligence and...
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