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Matti Aalto-Setälä

Digitalisaation keskipisteessä oleva Matti kirjoittaa näkemyksistään tämän päivän markkinoinnista. Matti auttaa päivätyönään Suomen parhaita yrityksiä modernin markkinoinnin ihmeellisessä maailmassa. Yötyönään hän vetäytyy studioonsa musiikin vielä ihmeellisempään maailmaan. Ennen vanhaan markkinoinnissa ei ollut kyse teknologiasta – eikä ole nytkään. Kaiken keskiössä on asiakas ja hänen tunteensa. Asiakkaiden kokemus on pyhä asia.

Being at the center of digitalization, Matti writes about his views on today’s marketing. In his day job Matti helps top Finnish companies succeed in the marvelous world of modern marketing. During night time, he retreats to his studio to engage in the even more wonderful world of music.

Previously marketing was not about technology - nor is it today. At the heart of everything is the client and his or hers feelings. The customer's experience is a sacred thing.

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