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ID BBN BLOG

What's coming up with Oracle Eloqua update 19D?

What's coming up with Oracle Eloqua update 19D?

The last quarterly Eloqua update for 2019 is rolling at the end of November. ID BBN sat down with Eloqua once again and went through the changes. Hey Eloqua. What’s going on bro? ­– Hello ID BBN. So kind of you to ask. We have been working hard to bring you enhanced user experience, so you will be...

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Without content there is no targeting

Without content there is no targeting

Companies are improving the customer experience by offering relevant and helpful content to their audiences. Targeting and content marketing are increasingly important to all businesses, but many companies simply don’t have enough material for truly personalised targeted marketing. Here’s what you...

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I’ve got a campaign and a landing page. Now what? 

I’ve got a campaign and a landing page. Now what? 

In a perfect world, when management tells marketing that "we need leads", marketing can then start determining the campaign structure from the ground up instead of the other way around.  Marketing has a say in the landing page layout, can determine a clear call to action and has the tools to make...

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Thank God it’s (Poker) Friday

Thank God it’s (Poker) Friday

We may not be a traditional marketing agency, but we sure love our traditions! Over the years at ID BBN we have started many new traditions and also let some fall by the wayside. One of the most popular traditions is our legendary company Poker Night.  A couple of times per year on a Friday we all...

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Content conundrums –guesstimate your expertise

Content conundrums –guesstimate your expertise

Over the course of my career, I have made all of the most common content mistakes—so that you don’t have to! Live and learn: take my quick content quiz, spot and tackle your sins, read more about mine and sign up for our webinar.  By now, most companies have realized the need for good, relevant...

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The role of SEO in 2019

The role of SEO in 2019

On a scale of 1 to 10, how tired are you of hearing how Search Engine Optimization, or SEO for short, is going to miraculously fix all your website issues? This topic has been discussed to death and then beaten with a stick for good measure. A good number of people running websites are numb to the...

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Demand generation in 3 steps – see beyond the top of the funnel

Demand generation in 3 steps – see beyond the top of the funnel

The most common misconception about demand generation is that it’s just about the acquisition of new users and customers. In reality, demand generation done right is much more. It’s the entire acquisition process that nurtures your customers through the entire funnel. Demand generation is about...

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Eloqua Update C19 – What changes and what features are being added?

Eloqua Update C19 – What changes and what features are being added?

Eloqua updates its platform 3–4 times a year. Now it is time for update C19. Want to know the latest changes and updates?  ID BBN sat down with Eloqua to "talk about" what’s coming up. –  Hey Eloqua, What’s new? –   Hello ID BBN. So nice of you to ask. Quite a few things actually. I have been fixing...

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Building Buzz: What is Demand Generation?

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing includes package design and pricing...

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Roll out marketing programs with a lot less effort

Roll out marketing programs with a lot less effort

Building a marketing campaign used to take a lot of work. So much so that marketers would only mount a few non-targeted campaigns each year. But marketing automation (MA) opens up a new, more systematic way of engaging with your customers. You can design and implement a personalised engagement...

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Our B2B partnership cocktail covers all the bases

Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...

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5 Content Tips: Measure, Analyse, Improve

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that involves reading up on content marketing, especially important because we do so much of it here at ID BBN. One really good report that I came across recently, published by Ascend 2, got me...

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GDPR: one year old and 144,376 complaints

GDPR: one year old and 144,376 complaints

GDPR, the EU General Data Protection Regulation, celebrated its first birthday on May 25th, 2019. During the first year of its existence, the regulation has attracted 144,376 complaints from EU citizens, representing an average of 3 out of 10,000 citizens complaining that their information has been...

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Going International with BBN

Going International with BBN

You probably know about BBN, the world’s B2B agency. It’s an organization owned and operated by its member agencies around the world, including (of course) ID BBN. We deliver marketing success across borders, working collaboratively. Together we number over a thousand B2B specialists in 29...

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Welcome to Wonderland

Welcome to Wonderland

Wonderland is an odd name for a coworking space, but it makes sense when you consider that the Italian restaurant on the first floor is called Alice.  You may have read about our wonderful work environment in Turku nestled in the city’s first electric power plant, now renovated and adorned with art...

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Content is King

Content is King

Content is king. Without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be...

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Working and learning at ID BBN

Working and learning at ID BBN

Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...

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From Student to…Hired!

From Student to…Hired!

Data Scientist trainee Robert Nygård, 26, is now part of the ID BBN Predictive Marketing Team. Nygård, who used to live in Tammisaari and Parainen, moved to Turku when he started studying at Åbo Akademi in 2013. – About a year ago I learned from my study group's Facebook group that there might be...

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#1 in America!

#1 in America!

Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...

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Tero as a Service (TaaS)

Tero as a Service (TaaS)

Everybody wants Tero. That's why we decided to lease him out.  Thank you Tero for the excellent training! You presented everything in a clear and understandable manner.  -ID BBN customer feedback- Marketing Automation Specialist, Eloqua Master and Digital Marketing Multi-Tool – those are just a few...

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