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ID BBN BLOG

Building Buzz: What is Demand Generation?

Building Buzz: What is Demand Generation?

Isn’t ‘demand generation’ synonymous with ‘marketing’? We hear that a lot. After all, marketing is meant to encourage sales and build brand preference. Isn’t that generating demand?   The answer is that demand generation is a subset of marketing. Marketing includes package design and pricing...

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Our B2B partnership cocktail covers all the bases

Our B2B partnership cocktail covers all the bases

ID BBN is a certified Oracle, Salesforce Pardot and now also a Google Partner. ID BBN has just become a Google Partner. Certain employees at ID BBN have proven their Google Ads skill and expertise by passing assessments and earning certifications through Google’s Academy for Ads. Partner status also...

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5 Content Tips: Measure, Analyse, Improve

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that involves reading up on content marketing, especially important because we do so much of it here at ID BBN. One really good report that I came across recently, published by Ascend 2, got me...

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GDPR: one year old and 144,376 complaints

GDPR: one year old and 144,376 complaints

GDPR, the EU General Data Protection Regulation, celebrated its first birthday on May 25th, 2019. During the first year of its existence, the regulation has attracted 144,376 complaints from EU citizens, representing an average of 3 out of 10,000 citizens complaining that their information has been...

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Going International with BBN

Going International with BBN

You probably know about BBN, the world’s B2B agency. It’s an organization owned and operated by its member agencies around the world, including (of course) ID BBN. We deliver marketing success across borders, working collaboratively. Together we number over a thousand B2B specialists in 29...

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Welcome to Wonderland

Welcome to Wonderland

Wonderland is an odd name for a coworking space, but it makes sense when you consider that the Italian restaurant on the first floor is called Alice.  You may have read about our wonderful work environment in Turku nestled in the city’s first electric power plant, now renovated and adorned with art...

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Content is King

Content is King

Content is king. Without good content—the things you create that people read, watch or hear—you have a nicely designed website that won’t hold peoples’ attention. Or social media messaging that no one pays attention to. But what exactly is content? There’s a misconception that ‘content’ has to be...

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Working and learning at ID BBN

Working and learning at ID BBN

Front-end Developer Huy Thanh ‘Nick’ Nguyen is one year away from receiving his Bachelor of Engineering (B.Eng.), Information and Communication Technology at Turku University of Applied Sciences. However, he is already working and learning at ID BBN almost full time. His hours are flexible, which...

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From Student to…Hired!

From Student to…Hired!

Data Scientist trainee Robert Nygård, 26, is now part of the ID BBN Predictive Marketing Team. Nygård, who used to live in Tammisaari and Parainen, moved to Turku when he started studying at Åbo Akademi in 2013. – About a year ago I learned from my study group's Facebook group that there might be...

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#1 in America!

#1 in America!

Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BBN, a collaborative agency-owned organisation consisting of over a thousand B2B specialists in 29 countries working with over 300 clients in...

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Tero as a Service (TaaS)

Tero as a Service (TaaS)

Everybody wants Tero. That's why we decided to lease him out.  Thank you Tero for the excellent training! You presented everything in a clear and understandable manner.  -ID BBN customer feedback- Marketing Automation Specialist, Eloqua Master and Digital Marketing Multi-Tool – those are just a few...

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Agency of the Year Survey 2019 – this is what we learned

Agency of the Year Survey 2019 – this is what we learned

Your voice has been heard! The Agency of the Year survey is our most important feedback channel. We make use of the information we receive from it to develop our operations. ID BBN's board of directors and management team always go through the research report carefully and set clear goals for our...

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BBN ranks #2

BBN ranks #2

Most people who know ID BBN are aware that we form part of BBN, the World’s B2B Agency. Those who don’t can guess—it’s in our name! So we were gratified to learn that BBN was listed as #2 on the list of the top 10 international marketing agencies. This was in the recently published B2B Agencies...

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Every Monday: Breakfast, ID BBN style

Every Monday: Breakfast, ID BBN style

Monday morning is one of the busiest mornings at ID BBN’s Turku office since we have our weekly office meeting at 9:00 sharp. But the busyness (pun intended) starts way before that. Each team has a breakfast shift early Monday morning, every six weeks. This innocent-sounding coffee & tea with bread,...

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Smart winter break reading

Smart winter break reading

Time to relax, enjoy a cup of hot cocoa after a ski trip…and brush up on a bit of marketing best practice.  Have a look at four curated blog articles – just the thing to keep you in the swing of things.   Halve your IT vulnerability in 5 steps“We live in a world in which the security landscape...

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Predictive Marketing Guidelines: Easier Than You Think

Predictive Marketing Guidelines: Easier Than You Think

Most marketing professionals know that predictive marketing can produce dramatic improvements in business performance: reduction in customer acquisition cost (CAC), increased customer lifetime value (CLV) and lower churn. But still, they hesitate to take it seriously. Why? We’ve been wondering about...

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Need a Modern Marketing cookbook for 2019?

Need a Modern Marketing cookbook for 2019?

The turmoil in marketing accelerates. It’s putting pressure on top level decision making in marketing departments once again. Old recipes do not work. To keep the engine boiling, you have to hold onto clear key objectives – the classic KISS strategy applies. So what does the CMO menu look like for...

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Halve your IT Vulnerability in 5 Steps

Halve your IT Vulnerability in 5 Steps

The world of information security is, arguably, the fastest evolving sector of the IT industry.  It is no exaggeration to state that new exploits are written every day, and the InfoSec community responds to these threats with no less rapidity. As the field continues to evolve, we can rarely go a few...

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ID BBN: art, yoga & technology

ID BBN: art, yoga & technology

2018 has been a year of growth for ID BBN—12 new people have come on board and the teams have been reorganized, reshaped and relocated accordingly. The ID BBN office is situated in one of the landmark buildings by the riverside in Turku (Läntinen Rantakatu 3). After the second-floor office started...

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Get energized: take your kids to work

Get energized: take your kids to work

  Friday the 23rd of November was international Take Your Kids to Work Day. I hadn´t had the pleasure of taking my kids to work before, but this year our admin team informed us that we at ID BBN would participate in this event. Our Digital Project Manager and the person responsible for HR, Saara, was...

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