I WANT TO KEEP UP TO DATE AND HEAR MORE FROM YOU!
I WOULD LIKE TO BE PERSONALLY CONTACTED BY AN ID BBN SPECIALIST
Thank you! We will get back to you as soon as possible!
CONTACT US

ID BBN BLOG

Robert Nygård

RECENT POSTS FROM AUTHOR

From Knowledge analytics to insights – help from machine learning

From Knowledge analytics to insights – help from machine learning

Welcome to part 4 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article What data sources to integrate to gain from Big Knowledge looked at the main data sources you need to focus on and the value of each, especially the CRM...

Read the article
Essential customer knowledge to gather along the buyer journey

Essential customer knowledge to gather along the buyer journey

Welcome to part 2 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article was Forget Big Data—say hello to Big Knowledge!.We identified the term ‘data’ as problematic and ‘knowledge’ as powerful. Data is a mineral; knowledge is...

Read the article