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Robert Nygård

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Essential customer knowledge to gather along the buyer journey

Essential customer knowledge to gather along the buyer journey

Welcome to part 2 of a 6-part article series on knowledge, the Buyer Journey, marketing/sales synergy and better sales results. Our last article was Forget Big Data—say hello to Big Knowledge!.We identified the term ‘data’ as problematic and ‘knowledge’ as powerful. Data is a mineral; knowledge is...

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