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Tero Rantaruikka

Tero Rantaruikka

Digitaalisen markkinoinnin sekatyömies ja automaatiokampanjoiden Yoda Tero kirjoittaa mieluiten markkinoinnin automaation Voimasta ja kuinka Voimaa voi käyttää päivittäisissä kampanjoissa. Vapaa-ajalla Tero hengaa jazz-klubeilla ja levittää polkupyöräilyn ilosanomaa.

RECENT POSTS FROM AUTHOR

What is coming up with Oracle Eloqua update 20A?

What is coming up with Oracle Eloqua update 20A?

The first quarterly Eloqua update for the new decade is launching at the end of February. ID BBN had “a chat” with Eloqua to go through the changes. –    Hello Eloqua! And Happy Roaring 20’s or are you going to party like it’s 1999? –    Excuse me…? –    Never mind. What’s new for the new decade? Any...

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What's coming up with Oracle Eloqua update 19D?

What's coming up with Oracle Eloqua update 19D?

The last quarterly Eloqua update for 2019 is rolling at the end of November. ID BBN sat down with Eloqua once again and went through the changes. Hey Eloqua. What’s going on bro? ­– Hello ID BBN. So kind of you to ask. We have been working hard to bring you enhanced user experience, so you will be...

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The tremendous value of marketing automation

The tremendous value of marketing automation

If your inbound marketing programs generate lots of high-quality leads, you don’t need to read this blog post. If they could use a boost, read on.  Using a decent marketing automation platform is intoxicating. It makes life much easier, so it’s simple to jump into writing blog posts and white papers...

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Eloqua Update C19 – What changes and what features are being added?

Eloqua Update C19 – What changes and what features are being added?

Eloqua updates its platform 3–4 times a year. Now it is time for update C19. Want to know the latest changes and updates?  ID BBN sat down with Eloqua to "talk about" what’s coming up. –  Hey Eloqua, What’s new? –   Hello ID BBN. So nice of you to ask. Quite a few things actually. I have been fixing...

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Roll out marketing programs with a lot less effort

Roll out marketing programs with a lot less effort

Building a marketing campaign used to take a lot of work. So much so that marketers would only mount a few non-targeted campaigns each year. But marketing automation (MA) opens up a new, more systematic way of engaging with your customers. You can design and implement a personalised engagement...

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