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Timo Kruskopf

Timo Kruskopf

Yritykset eivät osta mitään. Ihmiset ostavat. Aina. Ainoa haasteesi markkinoijana ja myyjänä on tietää, miksi ja milloin ihminen haluaa ostaa ja millä perusteilla hän valintansa tekee. Jopa atomivoimalatoimittaja valitaan, tai jätetään valitsematta, tunneperustein. Miksi siis ei pienempiä hankintoja. Maaliviivalla voittaja on se, johon luotetaan ja uskotaan eniten – tehdään kauppa, joka tuntuu parhaimmalta ratkaisulta. Timo kehittää ratkaisuja, joilla yritys voi hankkia lisää asiakkaita ja pitää ne. Muun ajan hän on mieluusti golfkentällä tai syventyy tiedekirjallisuuteen.

 

Businesses do not buy anything. It is always people who do the buying. Your only challenge as a marketer or seller is to know why and when a person wants to buy and on what grounds he or she makes the decisions. Even an atomic power plant supplier is selected (or not) on emotional grounds. The same goes for smaller purchases. In the end, the winner is the one who is trusted most.
Timo develops solutions that enable companies to acquire and retain more customers. When not working, Timo can be found on a golf course or on his sofa – surrounded by science literature.

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