GET TO KNOW PREDICTIVE MARKETING

We take the confusion out of Predictive Marketing by explaining it in plain English. Learn about Predictive Marketing methodology and its implementation and find out whether it is something that your organization should consider investing in.

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PREDICTIVE MARKETING IS A POWERFUL TOOL

Time of intuition and guessing is over. You will never want to go back to your old marketing ways after you begin to use data and customer information as a basis to marketing decisions. Matti Airas dives into the world of predictive marketing. Learn how it works.

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AI & BUSINESS TODAY & TOMORROW

Do you know what soda machines and Ai have in common? Or what it tells about our future and the role of AI in it? Speaker of the year 2018 and a bestselling writer Antti Merilehto will tell you.

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PREDICTIVE MARKETING IN A NUTSHELL

We will help your company to change intuition and guessing based marketing into a precis process that uses information and data to come up with best action you should take in marketing. This process is called predictive marketing.

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THIS IS ID BBN

We combine strategic thinking with creativity and technological know-how. We maximise the use of marketing automation to increase business process efficiency. But we are so much more than a tech agency. Be better. With us.

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MARTECH GLOSSARY

Marketing and technology buzz words are constantly changing! To help you stay on top of things, we compiled a glossary of the most useful martech terms and their meanings!

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NORDIC MARKETING AUTOMATION SURVEY 2018

The report, based on the in-depth Nordics Marketing Automation survey, reveals what benefits MA has brought to marketers, what their challenges are, how they invest in MA and much more!

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GDPR GUIDE

Are you unsure of how the new regulations affect your marketing activities? In this guide you will find hands-on advice on how to adopt current GDPR requirements!

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MARKETING AUTOMATION BASICS

A humorous and interactive video on marketing automation and what it can do for your company.

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MARKETING AUTOMATION SIMPLIFIED

Marketers must engage with the active, self-educated buyer across all phases of the digital buying process to improve the customer experience. Find marketing automation fundamentals here!

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LEAD NURTURING - GUIDE FOR MODERN MARKETERS

A company can’t afford to abandon prospects when they fail to become buyers. By nurturing these leads, they can directly improve the sales success.

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LEAD SCORING – GUIDE FOR MODERN MARKETERS

Lead scoring ranks one sales lead against another. It helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.

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MODERN MARKETING ESSENTIALS GUIDE: MOBILE MARKETING

This guide reveals five key things you need to know when it comes to Mobile Marketing!

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MODERN MARKETING ESSENTIALS GUIDE: CONTENT MARKETING

Content marketing is driving how marketing organizations engage their audiences. Read this guide on tips how to cut through clutter and garner loyalty with your audience.

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HOW TO SELL MARKETING AUTOMATION TO EXECUTIVES

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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2017 GLOBAL CMO STUDY

Explore how B2B marketing leaders are adapting their marketing strategies to support their organizations growth objectives and examine the trends that influence B2B marketing strategies.

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2017 GARTER REPORT

2017 Gartner Magic Quadrant for Digital Marketing Hubs

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