PREDICTIVE MARKETING WEBINAR – PART 2 CASE ATEA

In our webinar series we take the confusion out of Predictive Marketing by explaining it in plain English. Predictive Marketing involves gathering information about prospects, leads and customers, analysing the data, identifying patterns of behaviour and predicting what’s going to happen next. It’s not a new concept – the only thing new is the methodology. You are welcome to join our comprehensive webinar series to hear about the methodology and its implementation and find out whether Predictive Marketing is something that your organization should consider investing in.

CUSTOMER DATA WILL BE UTILIZED IN CROSS-SELL PROGRAMS

Our webinar keynote speaker, Marketing Director Hanna Vesenterä, has a long experience in sales, marketing and eCommerce. At the moment, Hanna is creating a formula for superior customer experience and she is exploring the potential of modern marketing. Hanna's personal mission is to utilize new technology and customer data in digital sales and marketing. “Marketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more important to not only be aligned but to share common goals and data. Bridging the gap between marketing and sales creates a seamless user experience.”

WEBINAR - WHAT IS PREDICTIVE MARKETING?

In case you missed the Predictive Marketing webinar part 1, you can now watch it.

Watch the video

E-BOOK: GET TO KNOW PREDICTIVE MARKETING

Learn about Predictive Marketing methodology and its implementation and find out whether it is something that your organization should consider investing in.

Download e-book