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Growth marketing

We live in a world that is constantly changing. When it comes to marketing, the change is being accelerated by having access to vast amounts of data. Data-analytics allow marketers to organize the data to make data-based decisions and thus engage in truly knowledge-based marketing. This, if anything, can eliminate the uncertainty that change entails.

Growth marketing enables the success of always on data-driven campaigns. We have created a 20-step roadmap to help you get up to speed on growth marketing. Download your copy today – ID BBN helps you to master growth marketing!

DOWNLOAD OUR GROWTH MARKETING ROADMAP

growth marketing guide

What is growth marketing?

Growth marketing is based on an agile, data-driven working model and experiments that are conducted in sprints. The aim of growth marketing is always to increase our clients’ revenues, improve their sales efficiency and solve their business challenges.

Growth marketing is characterised by different types of experiments. We test different approaches, and each step of the marketing program – from design to implementation – is guided by insight gained from data. The data quickly reveals to us which solutions work well and which are less effective, thereby indicating which experiments should be further explored and which should be dropped.

At ID BBN, growth marketing is done by our multiskilled team of experts using agile development methods and systematic processes. These allow us to see the results of experiments quickly and target the client’s resources optimally.

We have created a 20-step roadmap to help you get up to speed on growth marketing. Download your copy today – ID BBN helps you keep up with the changes!

Download our Growth Marketing roadmap

We have created a 20-step roadmap to help you get up to speed on growth marketing. Download your copy today – ID BBN helps you keep up with the changes!

What can you achieve with growth marketing?

Case studies offer the clearest picture of growth marketing and the results it can achieve. Finnish retailing cooperative S Group has been a pioneer in the use of growth marketing. Read how they have leveraged growth marketing to boost weekend sales in its chain of S-market stores.

READ MORE ABOUT THE S GROUP’S GROWTH MARKETING ACTIVITIES

S-market growth marketing

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Growth marketing experiences from the frontlines

Johanna KoskelaMarketing Automation and Growth Marketing Lead, SOK and Henrik Lagercrantz, VP, Technical Excellence, ID BBN, were among the speakers at Smart Commerce 2021. Watch their presentation How to establish a revenue-driven marketing function – experiences from the frontlines.

Smart Commerce 2021 brought retail and e-commerce players together to discuss common challenges, possibilities and opportunities that can be explored to accelerate their digital change and move from traditional e-commerce models to customer-centric, data-centric, brand-centric, and experience-driven models.

Watch the presentation

 

Growth marketing as a service – naturally from ID BBN!

Through ID BBN, you will have an entire growth marketing team at your disposal, or just the experts you need to complete your own teams. Our professionals bring the latest know-how and practical skills to your company, providing a framework for you to grow, evolve and get inspired by new ways of working.

If you would like to discuss the potential of growth marketing further, please get in touch.

Let’s supercharge your growth marketing strategy together!

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