A campaign based on marketing automation was launched in 20 countries across the globe, in 14 different languages. I
D BBN was responsible for campaign planning, visual design and content, as well as the campaign flows and all marketing automation platform implementation.
The campaign made use of buyer persona specific emails directed to landing pages with different test apps and surveys for each target group. It also included several webinars held in different languages and the option of signing up for a free software trial, complete with a marketing automation program to support the trial phase messaging.
The campaign messages emphasised a blend of form and function, as well as a new, improved user experience.