High-quality reseller leads increased by more than 250% over the year previous, and end-user metrics more than tripled across 10 markets.
The campaign produced hundreds of high-quality reseller leads in three months and the country offices involved reported a huge spike in leads and, for the most part, immediate sales.
Soft results included a very fast ramp-up to systematic campaign execution and the integration of global efforts, resulting in much more efficient campaign production and execution.
One of the most valuable benefits was the galvanising effect that real-time campaign and sales metrics had on in-country sales teams in this truly international campaign.
This campaign was a Markie Awards winner in the Best International Campaign category in 2015.