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Wind Industry Niche Product Launch - Teknos Case Study

Challenge

Paint and coating manufacturer Teknos has developed a new, globally unique solution for the wind power industry.

TEKNOBLADE REPAIR 9000 makes wind turbine blade repair faster, safer, more cost-efficient and environmentally friendly.

Teknos aims to raise awareness of their revolutionary product and to improve sales internationally. The target group consists of wind turbine maintenance companies in select countries.

Solution

To understand the problems and needs of the target group thoroughly, we defined buyer personas together with Teknos.

We also planned persona-based content for each phase of the buyer’s journey.

Based on these detailed plans, we built a website and Google Ads and social media campaigns to introduce the product to a well-defined audience.

The campaigns were started in autumn 2019.

Results

Wind turbine maintenance companies across Europe and the USA have already within the first weeks of the campaign shown great interest in the valuable, targeted content.

For example, visitors arriving through LinkedIn have spent an average of 4 minutes, on the site, with a bounce rate of only 19.81%.

For organic searches, the respective results are approximately 3 minutes and 14.85 %.

Our Google Ads campaigns, launched initially in 4 countries, have a CTR of 3.09 %.

 

Read more at teknos.com

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