Are you making marketing decisions purely on intuition? Or are you relying on facts? One of the most important things that marketing technology tools provide is high quality customer data. Predictive marketing uses this data to come up with best next actions when it comes to lead prioritization, retention management, or identifying upsell and cross-sell opportunities.
Is your marketing technology stack optimally connected, according to your business process requirements? Do your platforms and tools automatically produce data for predictive analytics and reporting?
Does your current content systematically drive prospects forward on their customer journey? Does the story you tell convert prospects to customers and increase loyalty?
Are you able to organize all your marketing activities to consistently provide a steady stream of concrete and measurable results? Are you designing and prioritizing your programs based on what has the biggest impact on your bottom line?
TRANSFORM AND DRIVE SUCCESS
Don’t have a map for the modern digital ecosystem? Need someone to support you through stormy weather and shallow passages? We can guide you through safely with common sense, plain language and a sense of humour.
We compare predictive marketing use cases (churn, lead scoring, etc.) against your data capabilities and your ability to incorporate analytics results into your operations. It’s a process that involves a survey, a web meeting and a workshop. It also requires homework on your part!
We use our predictive marketing data model as a starting point. We will gain an understanding of your lines of business, key operational aspects, and other requirements. Then we will modify the data model as needed. As with the readiness assessment, this process involves a survey, a web meeting, a workshop and homework from you!
Putting predictive marketing into practice involves a series of steps: from collecting and preparing data, to teaching machine learning systems, to integrating predictive marketing into your operations. We typically teach you how to use the results in your daily work. It’s an involved process, but the results are impressive.
We can run predictive marketing as a managed service. This involves maintaining and tuning the models, adding new functionality, and incorporating new interfaces to further operationalize the service.
and sales tools
We can audit your martech stack to ensure solid contact management, centralized customer experience orchestration, and systematic data collection for insight-driven marketing.
We can design a martech stack that meets insight-driven marketing requirements: a synchronized, uniform and centrally orchestrated ecosystem that automatically generates high quality data.
Most digital marketing hubs come with one or two engagement channels. We can add channels according to program and customer journey requirements.
and data sources
Creating a synchronized marketing automation ecosystem takes specialised knowledge. We can connect all your marketing and sales systems, providing real-time data for insight-driven marketing.
We can analyse all your buyer personas, content and buyer experiences to make sure that they provide a consistent and compelling customer journey.
Based on content analysis, we’ll design a comprehensive content framework for targeting different audiences. This involves building a content map based on journey phases and personas.
Set up content
Insight-driven marketing requires content to be tagged with metadata so that prospects are served only what’s relevant—or tangentially relevant—to them.
& repurpose content
If you don’t have the resources to develop your own content for just one program, we can produce digital marketing assets for you.
programs & campaigns
We can evaluate existing campaigns and processes for better ROI and a more consistent customer experience.
We will help you to know your customer and how you can help them to go through the customer journey. We can implement the customer journeys in your digital marketing ecosystem.
If it makes sense, we can run marketing programs on your behalf.
We can help you create a robust roadmap to modern marketing through hands-on workshops. We’ve done this with dozens of companies over the past decade.
We can provide a highly experienced customer success manager to coordinate all or part of your marketing automation activities.
We can help you bring your organisation into the modern digital marketing age and support you with coaching and technical enablement.