PREDICTIVE MARKETING
Are you making marketing decisions purely on intuition? Or are you relying on facts? One of the most important things that marketing technology tools provide is high quality customer data. Predictive marketing uses this data to come up with best next actions when it comes to lead prioritization, retention management, or identifying upsell and cross-sell opportunities. Once we have that information, we can fine-tune your marketing engine by leveraging the power of tools like Eloqua, Salesforce Marketing Cloud/Pardot, Marketo and more.
SYNCHRONIZED MARTECH
Is your marketing technology stack optimally connected, according to your business process requirements? Do your platforms and tools automatically produce data for predictive analytics and reporting? Are you leveraging powerful tools like Eloqua, Salesforce Marketing Cloud/Pardot and Marketo?
PERSUASIVE CONTENT
Does your current content systematically drive prospects forward on their customer journey? Does the story you tell convert prospects to customers and increase loyalty?
ENERGIZED PROGRAMS
Are you able to organize all your marketing activities to consistently provide a steady stream of concrete and measurable results? Are you designing and prioritising your programs based on what has the biggest impact on your bottom line? ID BBN will help you make the right decisions.
TRANSFORM AND DRIVE SUCCESS
Don’t have a map for the modern digital ecosystem? Need someone to support you through stormy weather and shallow passages? We can guide you through safely with common sense, plain language and a sense of humour.
Readiness
assessment
We compare predictive marketing use cases (churn, lead scoring, etc.) against your data capabilities and your ability to incorporate analytics results into your operations. It’s a process that involves a survey, a web meeting and a workshop. It also requires homework on your part!
Design data
modelling
We use our predictive marketing data model as a starting point. We will gain an understanding of your lines of business, key operational aspects, and other requirements. Then we will modify the data model as needed. As with the readiness assessment, this process involves a survey, a web meeting, a workshop and homework from you!
Onboarding and
operationalisation
Putting predictive marketing into practice involves a series of steps: from collecting and preparing data, to teaching machine learning systems, to integrating predictive marketing into your operations. We typically teach you how to use the results in your daily work. It’s an involved process, but the results are impressive.
Managed
analytics
We can run predictive marketing as a managed service. This involves maintaining and tuning the models, adding new functionality, and incorporating new interfaces to further operationalize the service.
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Audit martech
and sales tools
We can audit your martech stack to ensure solid contact management, centralized customer experience orchestration, and systematic data collection for insight-driven marketing.
Design
martech stack
We can design a martech stack that meets insight-driven marketing requirements: a synchronized, uniform and centrally orchestrated ecosystem that automatically generates high quality data.
Add engagement
channels
Most digital marketing hubs come with one or two engagement channels. We can add channels according to program and customer journey requirements.
Connect platforms
and data sources
Creating a synchronized marketing automation ecosystem takes specialised knowledge. We can connect all your marketing and sales systems, providing real-time data for insight-driven marketing.
RELATED CASES
ACCURATE CHURN PREDICTION WITH PREDICTIVE MARKETING
Our machine learning-fuelled analysis revealed that the most significant metrics for churn prevention. »
USE THE COMPANY INFORMATION DATABASE TO CREATE MODELS FOR LEAD SCORING
We created a service that utilises company information database in a way that has never been done before. »
TURN EFFECTIVE LEAD SCORING MODELS INTO A MARKETING AUTOMATION SYSTEM
Effective lead scoring models to marketing automation system that activates different stages of nurturing automatically. »
EXPERT ID BBN TEAM CREATES A TELEMARKETING TOOL WITH GREAT RESULTS
We build a database into marketing automation system that uses custom data objects to provide unparalleled results. »
ANALYTICS-BASED MARKETING MODEL FOR A BRILLIANT CHANGE IN SALES AND MARKETING
Visma leapt from a spray-and-pray campaign-oriented culture to analytics-based marketing with great results. »
Analyse content
usage patterns
We can analyse all your buyer personas, content and buyer experiences to make sure that they provide a consistent and compelling customer journey.
Design content
framework
Based on content analysis, we’ll design a comprehensive content framework for targeting different audiences. This involves building a content map based on journey phases and personas.
Set up content
framework
Insight-driven marketing requires content to be tagged with metadata so that prospects are served only what’s relevant—or tangentially relevant—to them.
Design, produce
& repurpose content
If you don’t have the resources to develop your own content for just one program, we can produce digital marketing assets for you.
RELATED CASES
ANALYTICS-BASED MARKETING MODEL FOR A BRILLIANT CHANGE IN SALES AND MARKETING
Visma leapt from a spray-and-pray campaign-oriented culture to analytics-based marketing with great results. »
ID BBN'S NEXT GENERATION EMAIL MARKETING CAMPAIGN
Email marketing campaign enabled Atea to offer prospects the right content at the right time, resulting in a significant increase in sales. »
ID BBN'S INTEGRATION OF MARKETING AUTOMATION WITH CRM
The implementation of marketing automation and the first campaigns have resulted a significant increase in the value of marketing-generated opportunities. »
Audit current
programs & campaigns
We can evaluate existing campaigns and processes for better ROI and a more consistent customer experience. Our analytics service helps you streamline your customer journey and learn more about it yourself.
Implement
program canvas
From an unknown web contact to a customer – get to know the different buyer personas among your customers and guide them on their purchasing journey. Customer paths can be integrated into the Martech ecosystem.
Run marketing
programs
You do not need to master or operate the marketing technology yourself. We will provide all the know-how and skills you need, including training. If you wish, our team run complete marketing programs for your business.
Demand
Generation
We attract the interest of selected audiences with highly targeted campaigns. We reach the right audience at the right place at the right time, providing content that brings real value to both prospects and customers.
RELATED CASES
USE THE COMPANY INFORMATION DATABASE TO CREATE MODELS FOR LEAD SCORING
We created a service that utilises company information database in a way that has never been done before. »
ANALYTICS-BASED MARKETING MODEL FOR A BRILLIANT CHANGE IN SALES AND MARKETING
Visma leapt from a spray-and-pray campaign-oriented culture to analytics-based marketing with great results. »
GLOBAL AUTOMATED MARKETING CAMPAIGN BOOTS SALES BY 25 %
The global campaign made use of buyer persona specific emails directed to landing pages with different test apps and surveys. Campaign increased sales by 25 %. »
Transformation
consulting
We can help you create a robust roadmap to modern marketing through hands-on workshops. We’ve done this with dozens of companies over the past decade.
Customer Success
Management
We can provide a highly experienced customer success manager to coordinate all or part of your marketing automation activities.
Change management
and Training
We can help you bring your organisation into the modern digital marketing age and support you with coaching and technical enablement.
RELATED CASES
ANALYTICS-BASED MARKETING MODEL FOR A BRILLIANT CHANGE IN SALES AND MARKETING
Visma leapt from a spray-and-pray campaign-oriented culture to analytics-based marketing with great results. »
ID BBN'S INTEGRATION OF MARKETING AUTOMATION WITH CRM
The implementation of marketing automation and the first campaigns have resulted a significant increase in the value of marketing-generated opportunities. »