Does your current content systematically drive prospects forward on their customer journey? Does the story you tell convert prospects to customers and increase loyalty?
We can analyse all your buyer personas, content and buyer experiences to make sure that they provide a consistent and compelling customer journey.
Based on content analysis, we’ll design a comprehensive content framework for targeting different audiences. This involves building a content map based on journey phases and personas.
Insight-driven marketing requires content to be tagged with metadata so that prospects are served only what’s relevant—or tangentially relevant—to them.
If you don’t have the resources to develop your own content for just one program, we can produce digital marketing assets for you.