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Insights Day 2021 – Data, business and future

What changes do business and marketing executives need to consider right now?

Insights Day 2021

The Insights Day 2021 virtual event focused on the data, analytics, machine learning, artificial intelligence, and digital transformation needed for a successful business.

What kind of innovations, leadership skills and strategies should corporate management adopt now to be able to secure the success of their organisation in the near future?

Watch the recordings below.


CODE:  Customer-Oriented  Digital  Ecosystem
Gudmund Semb, Chief Marketing & Communications Officer, MANN+HUMMEL

  • How to ensure the success of a corporate initiative
  • Standards eats functionality for breakfast  
  • Think and execute the whole picture  
  • It’s all about integration  

Run modern  marketing  operations with an extreme data drive 
Jaime López, General Manager, Marketing Operations and Digital Acceleration, Wärtsilä

  • How to establish modern, agile marketing execution functions 
  • Increase output, decrease errors, and free up cognitive load through productisation  
  • Use data to ruthlessly adjust your processes 


Gudmund Semb

Chief Marketing & Communications Officer, MANN+HUMMEL

Gudmund Semb has been active in the marketing sector for more than 27 years. Before joining MANN+HUMMEL Gudmund worked for the German BBN agency wob AG as Chief Executive Officer.

Gudmund was appointed Chief Marketing Officer at MANN+HUMMEL in April 2020. In this position, he is responsible for global cross-divisional marketing and communication of digitisation initiatives.

Norwegian-born, Gudmund has broad experience with global accounts like SAP, SAS Institute, Henkel, Claas & Hyundai, and has extensive knowledge in the areas of brand strategy, digital platforms and campaigns.

Jaime López

General Manager, Marketing Operations and Digital Acceleration, Wärtsilä

Jaime López is an expert in data-driven marketing, with an emphasis on B2B megadeals. Jaime holds an M.Sc. in Energy Engineering from the Technical University of Madrid and has pursued further graduate studies in Machine Learning at MIT and Stanford University.

Jaime has an international track record in creating value for innovative companies and has spent the past seven years at the Finnish industrial conglomerate Wärtsilä, where he currently heads the data-driven marketing practice. His team has leveraged machine learning to prove causality between measurable marketing and hundreds of millions of euros in revenue.

Jaime has been inducted into the inaugural class of Salesforce Marketing Champions as one of the world’s top Pardot experts.

ID BBN – Simplifying the complexity in modern marketing and leadership

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Matti Aalto-Setälä
Do you have any questions? Do you want to talk about the topics of our Insights Day? Did you have a brainwave that you would like to discuss with Matti Aalto-Setälä?

Contact us and we’ll get back to you asap.