What changes do business and marketing executives need to consider right now?
The Insights Day 2021 virtual event focused on the data, analytics, machine learning, artificial intelligence, and digital transformation needed for a successful business.
What kind of innovations, leadership skills and strategies should corporate management adopt now to be able to secure the success of their organisation in the near future?
Watch the recordings below.
CODE: Customer-Oriented Digital Ecosystem
Gudmund Semb, Chief Marketing & Communications Officer, MANN+HUMMEL
Run modern marketing operations with an extreme data drive
Jaime López, General Manager, Marketing Operations and Digital Acceleration, Wärtsilä
Chief Marketing & Communications Officer, MANN+HUMMEL
Gudmund Semb has been active in the marketing sector for more than 27 years. Before joining MANN+HUMMEL Gudmund worked for the German BBN agency wob AG as Chief Executive Officer.
Gudmund was appointed Chief Marketing Officer at MANN+HUMMEL in April 2020. In this position, he is responsible for global cross-divisional marketing and communication of digitisation initiatives.
Norwegian-born, Gudmund has broad experience with global accounts like SAP, SAS Institute, Henkel, Claas & Hyundai, and has extensive knowledge in the areas of brand strategy, digital platforms and campaigns.
General Manager, Marketing Operations and Digital Acceleration, Wärtsilä
Jaime López is an expert in data-driven marketing, with an emphasis on B2B megadeals. Jaime holds an M.Sc. in Energy Engineering from the Technical University of Madrid and has pursued further graduate studies in Machine Learning at MIT and Stanford University.
Jaime has an international track record in creating value for innovative companies and has spent the past seven years at the Finnish industrial conglomerate Wärtsilä, where he currently heads the data-driven marketing practice. His team has leveraged machine learning to prove causality between measurable marketing and hundreds of millions of euros in revenue.
Jaime has been inducted into the inaugural class of Salesforce Marketing Champions as one of the world’s top Pardot experts.