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MARTECH NORDIC 2020 HIGHLIGHTS

Make knowledge your power

Not following martech trends is like showing up to the party too late. And not sharing your knowledge is like partying on your own.

MarTech Nordic 2020 brought together experienced decision-makers, the best digital marketers, developers, eCommerce-leaders and visionaries to give not only an understanding but a heads up of this rapidly changing industry.
ID BBN was a MarTech Nordic 2020 partner and well represented at the event. Catch up on the highlights here:

 

Is this the B2B marketing technology transformation we’ve been waiting for?

F-Secure started building their marketing technology stack in 2011 when they onboarded their marketing automation platform. Hear more about F-Secure’s journey.

Presented by: Harri Lehtonen, Senior Digital Marketing Manager, F-Secure
Duration: 15 minutes.

 

 

Pit-stop perfection – How Ferrari drives marketing

Buckle your seatbelt and drive into the world of fast and beautiful cars – hear how Ferrari is applying pit-stop perfection principles to marketing. Did you know that at Ferrari they call their customers “family”?

Presented by: Henrik Lagercrantz, VP, Technical Excellence, ID BBN and Antti Kastén, Principal CX Solution Consultant, Oracle
Duration: 15 minutes.

 

 

Let's talk!

Contact me for further tips on getting started on your marketing journey from Data to Knowledge.

Matti Aalto-Setälä

VP, Business Development

+358 50 324 0132

Make knowledge your power

Contrary to the hype, Big Data will not solve a marketer’s problems. It’s Knowledge that will help you to win over customers and form long-lasting business relationships.

Download our whitepaper and read our expert insights on developing your data into true customer understanding, integrating your essential data sources, boosting your knowledge with the right benchmarks, and even utilizing machine learning for marketing and sales success.