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WEBINAR – PREDICTIVE MARKETING, CHURN & LEAD SCORING

WEBINAR – PREDICTIVE MARKETING, CHURN & LEAD SCORING

Marketing Director Milla Ikonen from Visma Software and webinar host Henrik Lagercrantz from ID BBN will explain how Predictive Marketing can help in churn & lead scoring. The dynamic duo will walk you through the business challenge they wanted to tackle, project process description, machine learning model, preliminary results and all the main challenges they confronted along the way.

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BBN IS #1

BBN IS #1

Working together, BBN’s combined advantage is significantly influencing what can be achieved when a business talks to another business. BBN is a full-service agency network spanning strategy, creative, technology and implementationy objectives.

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WE PROVIDE RESULTS

SERVICES

Marketing is no longer a guessing game. With insight-driven marketing, we harness behavioural data to understand what your customers are doing, why, and when.

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EVENTS

ID BBN organizes events to keep you up to date on the latest marketing trends, changes and requirements impacting your business.

Upcoming events

SUCCESS STORIES

We help customers create new success stories through insight-driven marketing.

Our success stories

CAREERS

Would you like to craft visionary digital marketing, from strategic planning to individual campaigns? We may have just the position for you.

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LATEST ARTICLES

From Student to…Hired!

FROM STUDENT TO…HIRED!

    Data Scientist trainee Robert Nygård, 26, is now part of the ID BBN Predictive Marketing Team. Nygård, who used to live in Tammisaari and Parainen,...

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ID BBN’s marathon craze

ID BBN’S MARATHON CRAZE

ID BBN's dedicated army of runners has started packing the tracks and trails of Turku. The goal is no less than a half or a full marathon this summer...

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#1 in America!

#1 IN AMERICA!

Yes, it’s true: BBN is now number one in the US B2B Marketing top 12 international B2B marcom agencies league table. ID BBN is a founding member of BB...

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